Make Shoppers Your Focal Point
KSS Retail Shopper Insights Platform
SHOPPER ACTIONS CARRY VALUABLE MESSAGES for the retail merchant who is prepared to truly listen. The foundation of “Why” is an understanding of observable behavior and response.
The KSS Retail Shopper Insights platform provides the unique ability to hear, understand and act upon what shoppers are telling you, real-time. By intelligently measuring, monitoring and modeling purchases, merchants find clarity, insight and understanding in their shopper data. By understanding who their best customers are and what they buy, a retailer can then focus on delivering pricing, promotions and assortments that are relevant for these customers. This moves the customer to the center of your decision making, which creates loyalty for your store brand.
Retailers now have access to a massive, underutilized resource for rapid detection and response that carefully inspects your stores every day – your shoppers. If we actively listen to them, shoppers will deliver collective genius. The output of their reconnaissance effort is captured at the POS scanners minute by minute.
Scientific Modeling Enables Effective Action
We call this data stream the Retail Heartbeat®, and it flows within the transaction log generated at store checkouts. But merely monitoring sales rates provides limited opportunity unless and until you compare it against an accurate forecast.
This begins with a detailed mathematical model of store specific sales velocity, developed from analysis of historical POS data and other influencing factors, such as promotion data, seasonality, day-of-week, time-of-day, and pricing.
When used to monitor customer purchases, it quickly, accurately and intelligently determines when problems arise with store‐selling conditions. It automatically alerts store personnel to spot check and correct problems that otherwise take hours or days to discover – if at all.
Why You Need Retail Heartbeat
- Monitor shopper motivations, basket analyses, promotion response
- Capability for real-time store sales modeling
- Gain superior promotional forecasting tools
- Master Ready-for-Purchase and Out-of-Stocks
