The Evolution of Retail Pricing
Posted on 30. Apr, 2011 by KSS Blog Pro in Blog, Slideshow
Retail pricing technique is evolving along a path that has led the industry from productivity-based methods, to a more strategic approach and finally to customer relevance. KSS Retail is driving this innovation by integrating customer insights with retailer market strategies, to model and execute effective pricing and promotions.
Lyle Walker, KSS Retail VP of Marketing delivered a presentation (summarized here) at “Pricing & Revenue Management Strategy for Retail,” a conference produced by IQPC, April 26 – 28, 2011, Lake Buena Vista, FL. KSS Retail was a principal sponsor.